Compagnie Generale Transatlantique French Line Travel Poster

Title

Compagnie Generale Transatlantique French Line Travel Poster

Artist

Paul Colin

Medium

Painting

Description

Compagnie Générale Transatlantique French Line Travel Poster by Paul Colin, The Compagnie Générale Transatlantique (CGT, and commonly named "Transat"), typically known overseas as the French Line, was a French shipping company. Established in 1855 by the brothers Émile and Issac Péreire under the name Compagnie Générale Maritime, the company was entrusted by the French government to transport mails to North America. In 1861, the name of the company was changed to Compagnie Générale Transatlantique. The company's first vessel, the SS Washington, had its maiden voyage on 15 June 1864. After a period of trials and errors in the late 19th century, the company, under the direction of its presidents Jules Charles-Roux and John Dal Piaz, gained fame in the 1910s and 1930s with its prestigious ocean liners such as SS Paris, SS Île de France, and especially SS Normandie. Fragilized by the Second World War, the company regained its fame in 1962 with the famous SS France, which suffered major competition from air transport and was retired from service in 1974. In 1977, the company merged with the Compagnie des Messageries Maritimes to form the Compagnie Générale Maritime. Then, in 1996, the company Compagnie Générale Maritime merged to form the CMA CGM. Paul Colin (27 June 1892 in Nancy, France – 18 June 1985 in Nogent-sur-Marne) was one of France’s greatest poster artists.

Made famous in 1925 by his poster for the Revue Nègre, which helped to launch the career of Josephine Baker (who became his mistress), he worked for over forty years in the theatre, creating not only posters but also numerous sets and costumes.

Very Art déco at the outset, (his Le Tumulte noir is a masterpiece of the genre), his style quickly became highly personal and impossible to categorize: the synthetic accuracy of his portraits, the evocative force of his posters for grand causes so marked him as a master of visual communication that his work today remains relevant and fresh. A student of Eugène Vallin and of Victor Prouvé, he is considered a master of the modern school of poster art. He is the author of more thab 1,400 posters and many theatrical set and costume designs. His work was also part of the painting event in the art competition at the 1948 Summer Olympics.

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October 19th, 2020

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