1954 Oldsmobile Blue
This 1954 Oldsmobile is a real beauty. So much chrome and design in this beast of a car. I love it. It has an electric blue shade that is really fine! I love these MOPAR cars!
The 1954 Oldsmobile 88, Super 88, and Ninety-Eight were introduced on January 20, 1954. That was strange, because General Motors usually announced its new cars in the autumn of the previous calendar year, not after the first of January. At a press conference, Oldsmobile General Manager Jack Wolfram offered what may have been a partial explanation for the postponement: "The new 1954 Oldsmobile models were originally planned for release in 1955. But original plans were scrapped early in 1953 when it was found possible to move the 1955 models up to 1954." Wolfram's statement began a controversy among motoring historians that continues to this day. For example, Dennis Casteele wrote in his book, The Cars of Oldsmobile, "This was probably just an advertising claim as General Motors, with its interdivisional sharing of body design, didn't operate that way."
However, automotive journalists Jan E. Norbye and Jim Dunne were convinced it happened with the 1954s. As they stated in their history Oldsmobile 1946-1980: The Classic Postwar Years, "[T]he cars that were first designed for 1954 were shown to the top management of GM in November 1952. GM President Harlow] Red Curtice blew his stack. The cars were lumpy, warmed-over, unimaginative -- worse than the '53 models, he is supposed to have said." As for who suggested junking the original 1954s and putting the 1955s into production a year earlier than intended, Norbye and Dunne speculated about several possibilities and finally picked the most likely."One story has it that Louis C. Goad, then executive vice-president with overall responsibility for the Car and Truck Group, simply asked the question in a meeting: 'The designs for the 1955 cars are pretty well finished. Would it be possible to get them into production sooner?' No matter how it came about, it was possible. And it was done."
August 2nd, 2013
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