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Lakeville, OH
$13.00
Title
Mail Pouch
Artist
R A W M
Medium
Photograph
Description
These barns can be found in Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Ohio, Pennsylvania, New Jersey, New York, South Carolina, Tennessee, Wisconsin, West Virginia, and California (Ontario, on Jurupa and Turner) although an increasing number have fallen into dilapidation or have been demolished. The barns, usually hand-painted in black or red with yellow or white capital lettering, read as follows: "Chew Mail Pouch Tobacco Treat Yourself to the Best." Sometimes they are surrounded on the left and right by a thin vertical blue border.
Initially, barn owners were paid between $1 and $2 a year for the advertisement, equivalent in 1913 dollars to about $20�$40 today. But more importantly, they received a much desired fresh coat of paint to preserve the integrity of the wood. Mail Pouch painted their message on one or two sides of the barn (depending on view-ability from the roadway) and painted the other sides of the barn any color the owner wished. Many of the barns were repainted every few years to maintain the sharp colors of the lettering.
After World War II, many of the barns were painted by Harley Warrick of Belmont County, Ohio.[2] He once estimated that he had painted 20,000 barns in his life, spending an average of six hours on each. Warrick claimed that he always began each barn with the "E" in the word "Chew". Other barns were painted by Mark Turley, Don Shires, and several others. Their initials remain preserved on some of the barns with the date of the painting. These initials can be found on the blue border surrounding the front side, or nearer to the roof.
The Highway Beautification Act of 1965, which sought to restrict the vast number of local advertisements that were being placed near highways, exempted Mail Pouch barns since they had been deemed historic landmarks.
In 1992, the owner of Mail Pouch Tobacco at the time, Swisher International Group, decided to suspend the use of barn advertisements when Warrick retired.
In the heyday of barn advertising (c. 1900-1940) many companies paid farmers to use their barns as roadside ads, with other tobacco products (such as "Beech Nut" tobacco) and local feed and grain stores being the most common, but Mail Pouch was the only product advertised in so widespread and consistent a manner in this fashion.
I found this barn in Wayne County, Ohio. This Mail Pouch print will make a great addition to any Mail Pouch collectors collection. This print will also make a great wall hanging in any room or office and in any man cave. This is an excellent print to hang anywhere.
Uploaded
May 11th, 2014
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Viewed 1,093 Times - Last Visitor from New York, NY on 03/24/2024 at 6:17 AM
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Nederland, TX - United States
Wonderful image! Congratulations on your feature in the “Landscape and Landmark Photography” group!
San Antonio, TX - United States
When I lived in the midwest I used to see these barns with the Mail Pouch ads on them. Have not seen one in a great while. Thanks for sharing!
R A W M replied:
Thank you for your comment Gary Richards and your very welcome. Take a look at my prints which I have for offer and you will find other Mail Pouch Barns..
Lakeville, OH - United States
Thank you for the feature Robert Harmon in the Nature Photography 1 Per Day Group..
Lakeville, OH - United States
Thank you for the feature Robert Harmon in the FAA Featured Images Group..
Cottonwood, AZ - United States
One of my Favorites, published in this weeks edition of, "The Artists News" an Internet publication. Thank You for Submitting your Artwork.... Liked the subject, description, technique, composition, and color... Make sure you are subscribed, so you can Promote weekly... YOU or Friends Can use Ctl-C to copy the link: http://paper.li/f-1343723559 and Ctl-V to put it into your the Browser Address bar, to view the publication. Tweet, FB, and email, etc a copy of the publication, to just anyone you who would be interested.
R A W M replied:
Thank you for your great comments and the publication in The Artists News Nadine and Bob Johnston..
Lakeville, OH - United States
Thank you for the feature Tina M Wenger in the Artists Best Five Artwork Group ABFA Group
Lakeville, OH - United States
Thank you for the feature of our print Nadine and Bob Johnston in the ALL SEASONS Landscapes Group..
Lakeville, OH - United States
Thank you for the feature Michael Sokalski in the Photography by those with disabilities Group..
Lakeville, OH - United States
Thank you for the feature Jim Carrell in the Comfortable Art - LIMIT 2 per day Group..
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