Hotel Floridan

Title

Hotel Floridan

Artist

Jost Houk

Medium

Photograph - Photography

Description

Construction on the hotel began in 1926 by Francis J. Kennard & Son, Architects and the Floridan Hotel officially opened in 1927 with 19 floors and 316 rooms, at a cost of $1.9 million to build. At the time the Floridan was the tallest building in Florida and would remain the tallest building in Tampa until 1966 when the Franklin Exchange Building was completed.
The hotel's bar, the Sapphire Room, was a popular nightspot during World War II for servicemen who were training at nearby Drew Field to fly B-17s over Europe. Many of the service men at that time were housed in makeshift barracks located underneath the bleachers at the old Florida State Fairgrounds racetrack a few blocks away. The bar's wild reputation at the time earned it the nickname "The Surefire Room".[4]
Over the years, the hotel hosted such stars as Gary Cooper as he filmed the movie Hell Harbor with actress Lupe Velez; and Elvis Presley stayed at the hotel in 1955 after a concert at the Fort Homer Hesterly Armory.
The hotel began to decline in patronage in the early 1960s as more modern “motels” were built along the highways that skirted the city. In 1966, the hotel closed to commercial and tourist guests and remained open to long term renters only. By the 1980s, the once grand and luxurious hotel had become a residence for transients renting rooms by the week or month. The Floridan Hotel finally closed its doors in 1989 after the new ownership failed to bring the building up to new firecodes. After seven years of restoration, the hotel opened again to the public on July 30, 2012, as the Floridan Palace Hotel.

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April 11th, 2011

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